Who doesn’t use it? WhatsApp is the number one messaging channel in many European countries. As a result, customers increasingly prefer to communicate with companies via WhatsApp. That’s why it’s a popular alternative to web chat and Facebook Messenger.
Benefits WhatsApp
With WhatsApp, your agents can handle different chats at the same time. With useful features such as pre-written answers and chat history, they respond quickly and efficiently to customer questions. In addition, WhatsApp offers advanced reporting and analysis features. This leads to:
- Shortened response time
- Increased customer satisfaction
- Improved operational efficiency
Easy to integrate
WhatsApp is easy to integrate with contact center solutions such as 3CX, XCALLY and Talkdesk. In addition, there is a BYOC solution for Freshdesk, Genesys and other platforms. And the service can also be integrated with back office processes via an API such as CPaaS. By investing in a WhatsApp integration now, your contact center is well positioned to benefit from future functionalities and extensions.