Is 24-7 customer support necessary for your company?
Providing 24/7 customer service is becoming increasingly popular among customer-oriented businesses. An increasing number of consumers expect they can call any time of day or night in case of questions they want answered. But it is quite an investment to provide 24/7 support. How do you find out if it’s necessary for your company and if your company is ready for it?
A few things you need to consider
There are a couple of questions you need to ask yourself first to find out whether it is likely to be worthwhile to provide 24/7 customer support and whether your company is ready for it:
What time of day do you get most of your calls? Check your statistics to see how many calls you are missing outside your current support hours. For example, our online tool Gearbox can provide customized reports based on all available call data. Additionally, it is also possible to export this data to our customers’ BI platform so they can process the data in any way they like
Check your tickets to find out whether people are complaining about your opening hours
How complicated are your callers’ questions? If they are relatively simple, see if you can prevent a lot of these calls by providing better and easier-to-find information in an FAQ- or Help section on your website
What’s the standard in your type of business? Are your opening hours like other companies in your industry? Also, have a look at the companies you look up to and maybe aspire to become
What kind of service do you currently provide outside opening hours? Just your website and social media or can customers leave a message to be called back the next day?
In what phase is your company? Are you just starting up, growing fast or reached a stable level of maturity? Setting up 24/7 quality customer support takes time, so you need to make sure you don’t take up too much at once. Better provide quality support for a limited number of hours than provide bad support during extended opening hours
What’s the outcome?
Combining all these answers, you will have a better picture of whether it’s necessary and likely worthwhile to provide 24/7 support. And equally important, whether your company is ready for it.
Depending on the outcome of your findings, it might not be necessary to cover the whole 24 hours. You may already be able to significantly increase customer satisfaction and response times by expanding from regular office hours to including (part of) the evening and weekends as well. This will give people more opportunity to call you outside of their own working hours without having to go all the way.
Also, being able to use a call-back option when calling outside opening hours, could be far less disappointing for callers than hearing your closed message. Keep in mind that you can’t please everyone anyway and even small improvements can lead to great results.