Telephone customer contact with iChoosr did not go entirely as desired. The organization had outgrown the previous telephony platform and was experiencing frequent spikes in customer contact. The audio quality of the calls was insufficient and the functionality of the platform was very limited, while iChoosr anticipated growth in England, the Netherlands, Belgium and the United States, among others. Due to problems with connectivity, the platform and the corresponding functionality was no longer aligned with the vision iChoosr had in mind.